According to The Drum, a new app is being developed that uses existing technology to react with your Smart Phone that'll notify you of deals in supermarkets, bands at concerts and even cause your phone to alert you when a certain advert comes on the telly.
If developed, this creates a whole new way for businesses to pester you with their advertisements and deals.
When initially reading the article and the concept, the first thing that popped into my head was how long would it be until people get sick of being buzzed every 5 seconds walking around the supermarket and uninstall the app? However, you have to appreciate how amazing the technology is and how much of an innovative idea this is. Which ever products get first on the market have the advantage of being one of very few products causing the alerts, and if your phone is buzzing you're going to check it!
Although, another down side could be checking your phone thinking you're popular just to find you're being buzzed to be encouraged to buy a box of cereal, bit of a let down eh?
Original article is here - http://www.thedrum.co.uk/news/2011/12/11/ring-ring-theres-super-deal-shelf-right-front-you
No comments:
Post a Comment