Recently, a poster by the name of Richard made a comment on Bodyform's Facebook wall, complaining that their adverts were misleading.
After reading this, presumably some genius in their marketing team decided to make a video replying to his little rant.
I think this proves that a bit of humour goes a long way, and I think 2.7 million views in 5 days (as of now!) speaks for itself.
Despite it being childish, I feel the fart was the icing on the cake!
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