Sunday, 27 November 2011

Nando's getting risky..

Was doing my daily browse of The Drum this evening and managed to stumble across a bit of a gem. Before I comment on it I suggest watching..



Nando's have launched a new campaign, nicknamed 'Last Dictator Standing', to launch their new 6-pack meal offer. The ad features dictators such as Robert Mugabe & Ugandan President Idi Amin, as well as deceased Saddam Hussain & Colonel Gaddafi.
I think firstly Nando's are pretty damn brave for making this, I cannot understand how this is going to be aired. The article itself on The Drum doesn't mention if this is simply viral or if it will be on TV, but I feel like it's a bit of a cheap shot using infamous figures just to create some controversy and get attention for your brand. I guess they've taken the opinion 'all publicity is good publicity'.

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